Top 5 Principles of Effective Web Design

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Top 5 Principles of
Effective Web Design


Believe it or not, you only have two to three seconds to impress your website visitors before they click away.

Still around? 😉

If you wonder how to convert your one time visitors into customers in such a short time, effective web design should be your weapon of choice.

As the backbone of your business, your website supports all of your marketing efforts. It presents your brand, it reflects how you do business, it pushes you above your competition, but most importantly – it drives sales! 

Since a quality website is so vital, let’s explore the Top 5 Principles of Effective Web Design.

1. Keep it simple.

Your website is the online storefront of your business. You don’t want it to be cluttered and messy, right? So when it comes to web designs, “less is more.” 

A great website always starts with meticulous research and a thorough User Experience Design (UX). The ultimate goal of UX is to create a positive, frustration-free experience for your website users. A UI (User Interface design) is responsible more for the presentation of your website. Buttons, icons, visuals, and the overall look of a website falls on the UI design. And the simpler your website is, the better! 

Don’t get us wrong – a simple website does not equal an empty website. It just means that you communicate as much important information as you can with as few elements as possible. 

In addition to being informative and friendly, your site should be easy to read. Don’t overwhelm your customers with a bunch of catchy images, clickable buttons, and excessive animations. Avoid packing too much onto one page and keep it simple!

The same goes for menus. You don’t want to make your website visitors overthink. The more menu options you present to customers, the less likely they are to make any choice at all. Removing unnecessary distractions from the backbone of your business (aka your website) will streamline your user’s experience. 

Simple designs are great. They’re stylish, take less time to develop, load faster, and often cost less. But most importantly, simple web designs can maximize your conversions – the ultimate goal of any business!

2. Make it fast.

We are the generation of impatient clickers. We expect websites to load in a blink of an eye. And if they don’t, we are out!

Truth to be told, nobody likes slow websites. The study done by Kissmetrics shows that approximately 40% of all users will abandon the website that takes more than 3 seconds to load. 

When it comes to conversion, every second matters. Amazon has calculated that if their website slowed down by one second, they would lose $1.6 billion in sales each year!

What are some ways to improve your website loading speed? Moving to a different hosting platform, using fewer fonts and scripts, optimizing images on your website, and adding updated plugins can help. 

There are many tools to check your web speed – we recommend Google’s free service, Page Speed Insights. Numerous factors affect load speed, so consulting with a web marketing agency like us is always a great place to start!

3. Make it mobile friendly.

As a web marketing agency that works with both small B2B and large B2C projects, we get this question a lot: “I’m a small business/ independent company. Does my website really have to look that good on mobile?” 

YES! It does! And here’s why – we now live in a world where overall internet usage on mobile phones actually surpasses desktop devices. You cannot afford to miss out on the majority of today’s market users.

What exactly is responsive (aka mobile-friendly) design? In simple terms, it means that all elements of your page are easily accessible through a mobile device. 

A responsive website automatically detects the visitor’s device and adjusts according to the screen size. However, it is much more than just a shrunken version of your desktop site! Responsive web design makes use of fluid layouts, flexible images, and responsive web design media queries. 

Everyone loves mobile friendly web designs: desktop and mobile users, web design and development companies… even Google loves them! According to the recently updated Google algorithm, sites with responsive web design are more likely to show up in search results above those that are not mobile-friendly.

So yes, these days being mobile-friendly is vital!

4. Make it Search Engine Optimized.

You know what they say – the best place to hide is page two of Google! As funny as it sounds, research shows that almost 95% of all web traffic goes only to the first page of Google search results. 

So, how to get to the top of that mystical Google ladder? As a web design and development company, this is a challenge we love to take on. 

The answer is SEO (Search Engine Optimization.) In a nutshell, SEO is a group of proper practices for online content to demonstrate authority and relevance in search engine requests. By creating and implementing an SEO strategy,  you will get higher converting traffic through organic searches and become more visible to your potential clients. 

Optimizing your website for focus keywords, creating SEO friendly web-designs, using meta descriptions, implementing a blog strategy and a backlink strategy – a lot of work and knowledge goes into the business SEO services that we offer. 

From a marketing strategy for startups to SEO game plans for brick & mortar shops and online businesses – we have helped many websites climb to the top of Google search results. By increasing their rankings, we help companies make the most out of this everchanging online world. 

Drive more online visitors to your sites, create meaningful content, and push your company ahead of the competition with our SEO management services.

5. Make the website appeal to YOUR user!

The last, but certainly not least, principle of effective web design is making a website appeal to your specific customer. Sadly, this important detail is often overlooked when developing marketing strategies for business.

Correct me if I’m wrong, but it is pretty easy to fall in love with a web design when it’s your own website. So when building a page, it is always better to look at it through your potential clients’ eyes. 

If you want to attract a certain client to your business, you have to give them exactly what they want. Color palette, images, use of icons, font choice – everything down to the smallest details has to appeal to your customer. The story your brand tells and the content you create should also reflect your customers’ preferences. 

Make sure to design with your ideal client in mind!

There you have them – the top 5 principles of effective web design. Do you agree? What other elements do you find important to quality web design? Let us know in the comments below!

Written by Vira Sadlak

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