3 Reasons the Right Logo is Vital for Your Business
The BEEZ Blog
3 Reasons Why the Right Logo
is Vital to Your Business
learn the importance of professional branding and logo design services.
You know what they say – you only get one chance to make a good first impression! In business, that first impression often comes from branding.
Large or small, online or brick-and-mortar, retail or B2B – every business benefits from having a well-thought-out branding strategy.
If branding is the lifeblood of a business, then a logo is the heart of your company’s identity. Read on to learn Why the Right Logo is Vital to Your Business!
1. The right logo helps establish a strong brand identity.
As famous designer Paul Rand once said, “A logo doesn’t sell – it identifies.” Developing the right logo is key to building a killer brand identity!
Brand identity is the set of visible elements that a business uses to portray its image to the world. Color scheme, consistent image style, typography, and the logo will instantly make businesses recognizable to their clients.
Although a logo alone does not complete the brand identity, it is one of the most effective ways to identify your company. Imprinted on your website, promo materials, business cards, letterheads and landing pages, your logo is what communicates your company’s personality to your customers. It is essentially the face of your business!
Nike’s “swoosh” symbol, Coke’s famous lettering, Starbucks’ twin-tailed siren or Apple’s… well, apple – all of these iconic logos both portray brands’ personality and communicate what these businesses are all about.
2. A logo creates brand recognition.
Do you ever wonder why we can all spot a Starbucks store or Coca-Cola bottle from essentially miles away? There’s actually nothing surprising about our ability to identify a brand by its attributes and design elements. In fact, studies repeatedly show that customers relate to visuals faster and better than they do to text.
According to this study conducted in Wilfrid Laurier University, the human brain is able to process and remember images approximately 60,000 times more effectively than written information!
Of course, this phenomenon translates into business as well. Not everyone will remember your company’s name. Yet, a clear and informative logo can make you instantly recognizable. And once recognition is there, the relationship with your potential client can be nurtured that much faster.
Effective symbols are strategic business tools. Think of your logo as a huge brand awareness opportunity. The eye-catching golden arches of McDonald’s could teach a course on this.
According to Business Insider, the McDonald’s logo is the most recognized symbol in the world. From the famous “We love to see you smile” tagline to its bright brand colors and Happy Meals – the McDonald’s logo incites feelings of joy and warmth. The whole idea of happiness as a major theme of McDonald’s branding was beautifully anchored in their smiling logo.
Never underestimate the power of instant recognition. When instilled in the minds of your clients, the right logo is sure to help you substantially grow your business.
3. A logo sets you apart from the crowd.
Whether you’re offering a global online service or have a small brick-and-mortar shop, you want your brand to stand out from the crowd. Being the most immediate visual association with your brand, the right logo will tell potential customers how your company is different.
Sure, maybe there are many other clothing boutiques in the area, but yours might be the only one that has a heavy emphasis on sourcing ethically. Or there might be plenty of other chocolate brands on the market, but yours could be the only one that supports African Penguins. Why not drive your message in your logo?
You need to help customers understand how you are a better fit for them than your competition. With the right icon, you can communicate your company’s background, mission, and even your values in the logo!
When developing this ever-important component of your brand identity, don’t hesitate to enlist creative graphic designers or professional digital media companies to help. By engaging an internet marketing service, you stand a far better chance of creating the right logo that your customer will have no trouble recognizing and connecting with.
To hire a creative branding agency, or not?
Your brand and your business identity are one of the most valuable assets of your company. When done right, branding creates recognition, communicates your message, builds trust, and eventually brings customers!
With so much of your business success depending on how well you tell your story through branding, you can’t afford to cut corners. No, we’re not saying you absolutely have to employ a graphic design studio to get your branding done. Obviously, there are plenty of do-it-yourself design tools available on the internet.
Remember though, brand identity matters more than you think.
Consumers make a mix of the associations about your business based on visuals you portray your company with. A low-quality or cookie-cutter logo can cost you a bad reputation and a lot of money in the long run.
Here at BEEZ Media, we don’t believe in a “one size fits all” approach. Our unique designs, eye-catching creative layouts, and custom logos are always aligned with our clients’ goals and messages.
We’ve learned from the top digital agencies on the market, and we know the true value of strong branding. When it comes to creating a brand identity and logo, we believe that a well-thought-out strategy is the difference between blending in and standing out. With years of combined experience under our belt, we know precisely what makes a great logo.
Remember that brand identity matters! Attract your ideal customers with the right logo for you, and they will buy what you stand for.
What does your business stand for? What is your brand identity? Share your feedback in the comments below!
Author: Vira Sadlak